About Wil Reynolds
Over the past 15 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analysing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few).
In his Learn Inbound talk, Wil explains how that as consultants we’ve all faced the issue of delivering the same report every week, even if the numbers are good, we choose not to spark new conversations. Projects kind of become rinse, wash, repeat and it works…for a while. In his presentation, he talks about ways to get out of “the rut” and level up your consulting skills to create breakthroughs in how you communicate your impact.
Key Takeaways
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Don’t deliver the same standard report every month and avoid repeating a standard list of points on weekly calls. They won’t be of any benefit to you or your client.
- If you have nothing new to share, you should be spending that time uncovering interesting and exciting things to talk about next time you speak with your client.
- The commercial value of voice search is very limited at the moment. You shouldn’t waste time and resources chasing after it.
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Uncover opportunities that lie outside of your remit if it helps your client grow their business.